Everyone today is talking of Big Data. The discussion is divided straight down the line - most people pushing the case present it as the panacea of all known & unknown problems; and interestingly the opposing group does not deny its relevance or value but makes every effort to categorize it as no different from the investments in data handling & management done painstakingly over the years. Of-course, both sides are right and miss the real point in the debate.
The real opportunity is untapped and often overlooked – it goes far beyond just data or its derived intelligence. The potential is in the real-time application of the data (intelligence) into operations by developing an active closed feedback loop. The ability to seamlessly integrate the results of analysis (post data aggregation) into active operating and business work-flows changes the landscape. Information today has a shelf life of a few hours (data even lower!) and the achievement here is if it actually gets acted on during its life to make an impact. This possibility is what makes the whole discussion and investment around big data so appealing. It has the potential to enhance not just true customer experience but also have a tangible measurable impact on network costs, support services, self-care and even go beyond to facilitate launch of differentiated services in new businesses.
Data has been collected, managed and applied for many years now. The shift that is emerging is driven by a complex multi-dimensional change in underlying network technologies, early introduction of automated workflows (e.g. policy control & enforcement, self-optimizing networks, etc) and customer behavior fundamentals.